Aiming for net positivty
Cybercom’s greatest opportunity to make a difference resides in helping others see the opportunities provided by technology and use technology to develop towards Agenda 2030. When we succeed, our solutions result in a positive footprint that is bigger than the negative impact that our business produces. In this way, we are shifting our focus from internal risks to external opportunities.
Digital solutions for sustainable development
Technology and innovation are essential to develop companies, cities and communities in a sustainable direction. Today’s technology can take us a long way, but we have to be smart about how we use it. That requires us to change our habits, organisations and regulations. Cybercom has an important role to play here: we explain to clients and decision-makers which underlying digital solutions are essential for a sustainable world. Without encryption, compression algorithms, cloud storage and real-time data, smart buildings, smart mobility and smart consumption are all out of reach. That is why we participate in contexts like the UN Global Compact Private Sector Forum and that is why we develop solutions for digital sustainability. During the year, we began categorising and tracking our client assignments and solutions according to their contribution to attaining the global Sustainable Development Goals.
Cybercom’s services contribute mainly to six sustainability effects:
Energy savings: Cybercom’s client, their customer or the end user can reduce energy use.
Dematerialisation: Physical materials or products are converted to digital or electronic form or the same level of functionality is delivered with fewer or zero materials.
Servicification: The transition from product to service by a Cybercom client or the end user. Functionality is equal or better while negative impact on the environment and society is reduced or reversed to positive.
Reduced use of resources: Reduced or zero usage of non-renewable resources or other natural capital.
Security: More secure digital space and/or better protection of privacy.
Other product or service development: Development in addition to the above that contributes to attaining the global SDGs and sustainable development.
We also categorise our initiatives according to the level of activity on Cybercom’s part. The goal is to be even more proactive in our sales efforts to make a bigger difference for our clients and for sustainable development. The categories are relative, specific, active and proactive contributions.
Relative contributions: We help the client improve relative to their own past results. Example: Reduced waste volumes or smarter mobility, where Cybercom contributes a cloud service.
Specific contributions: We bring sustainability skills to ordinary assignments. Example: Development of a control system for greenhouse lighting to optimally utilise energy in sustainable food production.
Active contributions: We help the client develop new solutions that promote sustainable development, where sustainability was not part of the client relationship from the beginning. Example: A new e-commerce platform where users are encouraged to live and consume sustainably.
Proactive contributions: We are proactive, identify opportunities, present novel ideas and perform assignments in which sustainability drives digital innovation. Example: Shift a customer’s business model and offering from products to services and solutions.
Cybercom has developed a process that helps companies achieve net positive impact on society. In practice, that means companies give more than they take – their products add more public benefit when they are used than they require in production.
Cybercom’s process for developing net positive businesses is based on Business Model Canvas methodology, where we add a global sustainability filter. The sustainability filter is based on studying whether innovations, business models or products will work in a world of 11 billion people – the projected global population in 2100.
Cybercom supports clients on their journey towards net positivity from initial inventory and through the implementation phase. We divide the process into three main phases. First, the company’s current contribution to sustainable development is assessed. Thereafter, future potential net positivity is evaluated. Finally, the project transitions to implementation and making the sustainable tomorrow happen.