Online functionality made the sewing machine a sales success
SVP Worldwide is the world's largest manufacturer of sewing machines for the consumer market, and specialises in the design, manufacture and distribution of innovative consumer machines for sewing and embroidery, as well as accessories and software. The company's most advanced high-end sewing machines are manufactured at the plant in Huskvarna, in southern Sweden.
When SVP Worldwide decided to equip its most advanced sewing machine, the Husqvarna Viking Designer Epic, with internet connectivity, it needed a reliable partner with extensive experience in the design and implementation of solutions for the Internet of Things. SVP Worldwide chose Cybercom as its connectivity partner, and the collaboration began with several cross-functional workshops.
Cybercom supported SVP by defining the online functionality and architecture. Cybercom was also responsible for implementation of the IoT system, which consists of a back-end solution, a cross-platform mobile application and a communications module inside the machine.
SVP Worldwide launched the Husqvarna Viking Designer Epic in October 2015, with internet connectivity and ease of use as two of its key functions. The launch was a success, and the online features have contributed to its sales achievements.