HIAB – From Business innovation to Commercial launch


HIAB is the world’s leading provider of on-road load handling equipment and part of the Cargotec Corporation. In early 2013 HIABs visionary leaders understood that connectivity and Internet-of-Things (IoT) will be a major force on their future product roadmap. When entering the rapidly evolving IoT domain, HIAB identified the need for an visionary and experienced partner for product and service strategy development.


Cybercom was selected as a strategic connectivity partner in 2013 and the partnership started with a cross-segment workshop in mid 2013, where Cybercom Advisory consultants supported and moderated HIABs team in business innovation and creating a connectivity roadmap. When a number of business ideas needed to be validated with HIABs customers, Cybercom implemented and operated a solution for a pilot fleet of connected cranes.

When the decision to start commercialization was taken, Cybercom was awarded the trust to lead the full project from start including working with the service design and validate suppliers of IoT platforms. This work also included that Cybercom Advisory Service lead cross functional workshops and outside in study to build the future customer value and a connectivity strategy for HIAB.


In 2016 HIAB commercially launch their first generation of connected cranes services, associated with a commitment to the market that “all HIAB products will be connected by 2018”.  

With the introduction of connected services at Bauma 2016 exhibition, HIAB gained a first-mover position, clearly ahead of their competitors. HIAB will lead their customers into the future where digitalization, urbanization and sustainability are major forces.


Rafal Sornek, Vice President, Technology and Quality Development

Cybercom helped us to make first steps in our Connectivity journey and stayed focus on creating customer value from the very beginning. One can think of taking this journey alone and discovering everything by himself, but what’s the point in discovering neighboring islets, when the big ocean is calling.


Goal 11: Sustainable cities and communities. The goal is aimed at making cities and communities inclusive, safe, resilient and sustainable. Västtrafik is reducing congestion and providing more accessible and sustainable public transport in the Gothenburg region.


Magnus Karlsson

Sales Executive, Sweden

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