Eksjo.se and Visiteksjo.se strengthens its digital presence


 

 

 

The assignment

In partnership with the Municipality of Eksjö, Cybercom has developed new websites for eksjo.se and visiteksjo.se using Site Vision, a web publishing tool. The assignment covered the complete process from drafting the concept for design, structure and content and a workshop where needs were identified to development, training and implementation of the ultimate solution.

 

Objectives met with new websites:

The main objective of the project was that eksjo.se should make it easy to find information about the Municipality of Eksjö and the organisation’s mission, activities and services, and that visiteksjo.se should make it easy to find inspiration and information about Eksjö as a great place to live or visit.

Enhanced digital communication - The sites should be perceived as attractive and inspiring, both visually and from the user perspective. They are easy for new and repeat visitors to navigate and find what they are looking for. The information on the websites is clear, current and accurate. Naturally, the sites must be search engine-optimised.

Sub-sites on eksjo.se, for which many different colour schemes can be chosen, are part of the main site, eksjo.se. The sub-sites are clearly part of the whole, but they still have their own “display windows.” See for example Eksjö Museum and the Eksjö Public Library.

Improved e-service – eksjo.se integrates well with the municipality’s self-service platform and the self-services and e-services that Eksjö offers. Opinions and fault reports are visible to anyone who is interested.

A channel to social media – Social media like Facebook, Instagram and YouTube are important channels of communication and are considered complements to the sites and the municipality’s public communications. Site content can be easily shared on social media.

Greater transparency and insight are provided in various ways, including providing access to open data, key figures and web TV broadcasts of municipal council meetings.

Continuous monitoring and development - Methods and procedures for measuring and monitoring the user/customer experience were developed. The new sites support internally efficient methods and streamline the editorial process for the site's web editor - “Doing it right is a sheer delight.”

Johan Stenborg

Business Manager

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