Sveaskog – for Swedish nature experiences


Inatur Sverige AB is part of Sveaskog, which is Sweden's leading forestry company and is owned by the Swedish state.

The purpose of the site is to support Swedish rural tourism and its entrepreneurs, by providing an easy way to promote what companies have to offer through a nationwide marketing and sales channel that is effective and simple to administer.


Inatur brings together Sweden’s entire range of country accommodation and pursuits, such as hunting, fishing and other rural experiences related to the forest, farmland and water. The site allows customers to search, compare, book and pay – all on a single website.

Cybercom supported Sveaskog throughout the project and delivered: 

  • Web strategy
  • Analysis and evaluation of extranet platforms
  • Specification and monitoring of requirements
  • Design, interface, usability, IA
  • Project management during project planning and development phases
  • Development and architecture work

The site is today the largest supply channel and the natural choice for customers interested in country pursuits. provides access to Sweden’s largest range of offerings in hunting, fishing and rural tourism, allows customisation of bundled offers and provides direct booking and payment.


Through iNatur, Sveaskog has created a future-proof solution that supports Swedish rural tourism and its entrepreneurs. The site has become the natural market portal for Swedish rural tourism.




Goal 15: Life on land. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss. Solutions like contribute to sustainable use of forests.

Johan Stenborg

Business Manager

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