Cybercom enters partnership with tourism industry


2011-10-17, 08:30
Cybercom has established a strategic partnership with RTS, the Swedish Travel and Tourist Industry Federation. The partnership makes Cybercom a key player in building and developing one of the most expansive industries in Sweden.  

"It's very important for the tourism industry to stay on top of new technologies and distribution channels for their products," says Jan Lundin, CEO of RTS. "We are delighted to establish this long-term partnership with Cybercom, so the industry can adopt new leading edge expertise in digital media."

Cybercom will participate in the arenas and digital forums used by the tourism industry, as well as lead discussions with the industry on issues related to digital channels. Cybercom will also review RTS's own presence in digital media.

"Becoming a digital partner to RTS is a strategically important step for our presence in the tourism industry," says Mats Frisk, business area manager at Cybercom Sweden AB. "We see great potential for tourism companies to grow their sales and marketing through digital media."

The partnership gives Cybercom a wide network in the tourism industry. Cybercom will be one of the key speakers at the annual Swedish Tourism Gala on 20 October. For a programme and registration form, visit www.turistgalan.se (http://www.turistgalan.se/).

To find out more, contact:

Mats Frisk, b a manager, Internet Services, Cybercom Sweden +46 706 20 03 24

Bengt Wiktorén, account manager, Cybercom Sweden +46 706 00 03 77

Anna Trane, PR and brand manager, Cybercom Group +46 708 84 74 69

About Cybercom

The Cybercom Group is a high-tech consultancy that offers global sourcing for end-to-end solutions. The Group established itself as a world-class supplier in these segments: security, internet solutions, mobile services, and embedded systems. Thanks to its extensive industry and operations experience, Cybercom offers strategic and technological expertise to these markets: telecom, industry, media, public sector, retail, and banking and financial services. The Group employs 1,700 persons and runs projects worldwide. Cybercom has 22 offices in 10 countries. Since 1999, Cybercom’s share has been quoted on the NASDAQ OMX Nordic Exchange. The company was launched in 1995. Find out more at: www.cybercom.com.

About RTS

The Swedish Travel and Tourist Industry Federation (RTS) is a business organisation that conducts business and development projects in partnership with players from the private and public sectors. Its objective is to encourage increased entrepreneurialism and business enterprise, thus developing the common market for the Swedish travel and tourist industry. Since 2010, RTS has held operational responsibility to develop, staff and operate the nationwide TRIP business network. Find out more at: www.rts.se