SF Bio’s current iPhone app has been downloaded more than 650,000 times, making it one of Sweden’s most popular applications. The total user experience is being further improved in the new app, released today, and new features have been added. A similar Android app is being released simultaneously.
“Seven out of ten cinema tickets are booked via the internet,” says Christoffer Cederschiöld, business area manager for new media at SF Bio. “We’re feeling the pressure, so we want to build for the future. We want a new digital identity.”
“The most important function in the new app is that you can choose your own seat,” says Cederschiöld. “It’s a feature that’s been in high demand from our customers.”
SF Bio has also added features like coupon offers to provide customers with more added value.
“It’s incredibly exciting to be involved in helping SF Bio with their biggest mobile initiative ever,” says Therese Andersson, account manager for SF Bio at Cybercom.
Cybercom developed the apps in collaboration with Mobiento, a consultancy that was responsible for the graphic design. Cybercom also handles service and support for SF Bio’s mobile services.
For more information, contact:
Christoffer Cederschiöld, business area manager for new media, SF Bio +46 70 530 35 49
Therese Andersson, account manager, mobile services, Cybercom Sweden +46 706 99 70 09
Anna Trane, press and PR manager, Cybercom Group +46 708 84 74 69