”Mobile is becoming our most important channel, and our readers and advertisers have high standards. At the same time, competition for readers is intensifying. It is no longer enough to just make information available in the mobile channel. We must also provide our readers with a good user experience. This is why we are now creating world-class mobile sites and apps,” says Pontus Jeppsson, head of mobile at IDG.
The mobile channel is very important for IDG and this is a large venture they are now undertaking together with Cybercom.
”We regard Cybercom as a reliable partner in terms of both technology and the creative work to develop the future modern user experience,” says Pontus Jeppsson.
In the first phase, Cybercom will develop mobile websites for IDG’s various brands, based on the concept study Cybercom has created, with a focus on generating a modern user experience. This will be followed by an operation and management undertaking.
The next phase will be to develop mobile applications for smartphones, based on the mobile websites.
”This is an important and very interesting assignment for Cybercom. The media industry is facing major challenges and is undergoing substantial change. We are excited to be working with this change,” says Mattias Johansson, sales manager at Cybercom.
For additional information, please contact:
Mattias Johansson, sales manager, Cybercom Sweden +46 70 825 96 58
Pontus Jeppsson, head of mobile, IDG +46 70 972 85 67
Anna Trane, PR and press manager, Cybercom +46 70 884 74 69