Customer Experience Management at Mobile World Congress 2014


2014-02-19, 10:00
As part of the next generation’s mobile evolution, Cybercom proudly present its service Customer Experience Management for the world’s leading mobile operators at the Mobile World Congress 24-27 February. Welcome to Hall 7.  

Cybercom shares its experience from its reference cases of Customer Experience Management with the mobile operators in Middle East and Africa.

Customer Experience is one of the most critical differentiation factors in the battle of recruiting and maintaining subscribers for mobile operators. End users’ quality demands and expectations on the operators are increasing continuously. Customer Experience Management (CEM) is the right approach towards a better end-user perception in order to meet subscriber needs, expectations, and reduce churn.

“Our CEM service starts at the right end. Benefitting from our 20 years track record of managing and improving mobile network quality, we are launching a subscription based service that is eliminating the gap between the traditional network-centric quality indicators and the customer-centric perceived service,” says Conny Karlsson, Managing Director, Cybercom International Connectivity Management.

Quality of customers experience considers much more than the performance of the network and is concerned with the overall experience the user has when using the offered services and functionalities. Cybercom’s service measures and improves customer experience by using a unique set of tools and correlating the quality of experience to the quality of service through defined KPIs that reflect actual customer experience. Technologies covered include 3G+, 4G, CDMA, EVDO & WiFi and the methodology includes real time response from the end-users.

As a result Cybercom’s clients improved their customer experience by reducing drop, enhancing data speed and increasing battery life allowing higher ARPU generation and assuring better satisfaction and perception of their services.

In addition, Cybercom will present two more services.

“It is a pleasure to announce that Cybercom has increased its’ presence at MWC this year due to the great interest its’ evolutional concept Infotainment-On-A-Stick has met from the Automotive Industry. It will be presented alongside our worldwide established blueGO product,” says Bo Strömqvist, Head of Sales, Cybercom Group.

Cybercom invites you to Hall 7

· Cybercom Poland booth number 7M27
· The Swedish Trade and Invest Council booth number 7E41 and 7F41

Demonstrations:
Cybercom’s Infotainment-On-A-Stick – a vehicle Infotainment concept and initiative aimed for the Automotive industry, based on the evolution in the consumer electronics domain of Smart TV-sticks and mobile phones. (Hall 7, nr 7M27)

Cybercom blueGO – a Bluetooth® application framework that holds the functionality needed in a Bluetooth® system for In Vehicle Infotainment Systems. It supports sophisticated hands-free telephony in the car, including advanced phone book synchronization, audio streaming from an iPod or other Bluetooth-enabled media players, and dial-up network for internet access. blueGO offers state-of-the-art Interoperability performance and is today used by world leading brands in the Automotive industry. (Hall 7, nr 7M27)

Customer Experience Management – see above (Hall 7, nr 7M27, 7E41, 7F41)  

For further information, please contact:
Bo Strömqvist, Head of Sales, Cybercom Group +46 704 452 520
Conny Karlsson, Managing Director, Cybercom International +65 9837 3016
Kristina Cato, Communications Director and IR Manager, Cybercom Group +46 708 644 702 

About Cybercom 
Cybercom is an IT consulting company that assists leading companies and organisations to benefit from the opportunities of the connected world. The company’s areas of expertise span the entire ecosystem of communications services. Cybercom’s domestic market is the Nordic region, and in addition the company offers global delivery capacity for local and international business. Cybercom was founded in 1995 and has been quoted on the NASDAQ OMX Stockholm exchange since 1999. 

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