Las Vegas - CES 2017


2017-01-19, 14:33 Posted by: Kristian Palm

5G, cars, clothes, content, health care, sports, travel, smart cities, AR, VR, robotics, AI and more debuted at world’s largest innovation event. Las Vegas, CES® 2017, was the 50th anniversary of the largest global gathering of innovation and connectivity. I was there with Cybercom’s product blueGO  and met with clients of blueGO from all around the world.

Someone said that we’re now entering a new era of innovation where technology is valued not just for the devices it produces but for the experiences it makes possible. And of course Connectivity was everywhere at CES 2017 – as an enabler for nearly every product category, from self-driving cars and smart cities to digital health and 5G. No news really, but once again the focus is on 5G will revolutionize our connected world, and the entire connected ecosystem which came together at CES 2017.

CES is the global stage for innovation, with attendees from more than 150 countries and more than 100 official national delegations. 

The overall observation, taken away by most others too, is that there was plenty about autonomous vehicles, as well as VR, of course. If people weren’t developing/producing VR headsets and marketing them, then VR headsets were being used on their stands to visualise their product or services.

Clearly the technology for autonomous cars has arrived, but what is missing now is making it flawless and accepted/infrastructure to be rolled out.

So, self-driving cars were a big thing that all the car manufacturers and suppliers were promoting in some way.

Here is for example what Audi was demonstrating: https://www.youtube.com/watch?v=-c4RMW0Opao

Companies that had not rented part of the large parking area to demonstrate live could do like Hyundai and combine VR technology with their offering/vision, as you can see in the attached pictures.

With regard to cars, there was a clear trend for all car manufacturers to look to integrating support for a “virtual assistant” that makes it possible to “communicate with your car”. In addition to Apple’s Siri or Google dito, which is already available in many new cars through Apple Car Play and Android Auto, the following are some examples of the new expanded partnerships for “deep” virtual assistance integration recently announced:

  • Nissan/Renault and BMW are integrating Microsoft’s Cortana
  • VW and Ford are integrating Amazon’s Alexa    
  • Daimler and Hyundai are integrating Google’s Virtual Assistant

Finally, 3D printing of things to visualise technology/products was also fairly popular for demonstrations, and the bigger the better. Why not an entire car body, as you can see in the 3D Printing image?

Well, many impressions, while no real surprises. A more holistic view on the tech possibilities for a future secured were highlighted, here as well as in Davos last year. Some voices:

“CES 2017 shifted to a new level as large and small companies from around the globe gathered to reveal solutions for many of our world’s most challenging problems,” said Gary Shapiro, president and CEO, Consumer Technology Association (CTA)TM. “Our industry is bettering the world through connectivity and innovation, touching literally every facet of our lives.”

“CES is the world’s most important technology trade show, but now it is so much more,” said John Penney, chief strategy officer, Starz. “By gathering the world's great innovators, companies, technologies, products and entrepreneurs in one place, CES is now an integral part of the global innovation system. CES and its attendees are working to build a better future for us all.”

So CES showcased the connected future of technology. It is huge, maybe too big. With more than 3,800 exhibiting companies and exhibit space of more than 2.6 million net square feet. Amazing however, is that more than 600 startups also participated at the Eureka Park Marketplace. A highlight video announcing official show stats can be found here http://www.ces.tech/News/CES-TV/Video-Detail?vID=U4fjFLE78Fca&dID=DliGIusJiD1C&sID=OhYr3WpdgEMj

But, hey, I’ll be back in 2018

Kristian Palm


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