Lean tribe had a gathering at Ericsson in Göteborg with the theme innovation and I was one of the (or actually the last) speaker to have 12 min to explain how I work with innovation.
My focus is a hands-on approach to business innovation where the core values are:
- Outside-in obsession
- Best product is not enough
- Do not fall in love with your smart ideas, validate and iterate!
You can here and see me talk about my passion for this in Swedish below during 13 min!
Let me know what you think! Do you agree? How do you innovate? What is the most difficult part of validated learning?