Installing a web analytics tool and collecting data is probably not a pain point for most organizations However, getting your organization to work with goal orientation and to become data driven is a a lot more difficult.
Why does my organization need to work with KPI’s and web analytics?
In order for you to understand how your website contributes to your overall business goals you need to translate your business a goal into measurable, actionable KPI’s that can be measured on the website and tracked regularly. Web analytics is not just about measuring website traffic but also about measuring business success and goals. Web analytics applications can help measure results of everything from traditional print advertising campaigns to TV or online advertising campaigns. With a better understanding of what is happening on your website you can take proactive decisions for improving your business results.
How we work with Web Analytics
Cybercom offer consulting services which cover both the technical and strategic aspects web analytics. We work with a process where we begin by looking at your business goals and work our way to creating actionable KPI's that will define how you should measure your online presence. The KPI's will therefore decide what tools you should use and how you should set up tracking. After defining the KPI's we help with setting up the tool(s) and customizing them for your needs. Once this is done we will help your set up reporting and continuously help you follow up on the performance of your KPI's. Below is a description of our web analytics service process.
Web Analytics Service Process Description
- Strategy and prestudy
- Implementation structure
- Implementation support
- Service Management and Reporting
Cybercoms Web Analytics Consulting Services include:
- Translation of business goals into web KPI’s
- Design structure of web analytics tool implementation
- Implementation support for web analytics tools (e.g. Google Analytics, Omniture SiteCatalyst)
- Web analytics process setup and management
- A/B and multi variate testing
- Funnel analysis and optimization