MTV MEDIA, Spotti TV campaign calculator


Challenge

MTV MEDIA operates ten TV channels in Finland. Also part of MTV MEDIA is mtv3.fi, one of Finland’s most popular online media, and Finland’s most-listened commercial radio station, Radio Nova.

MTV MEDIAS’s aim was to create a simple and clear tool where clients could see opportunities and investment costs of TV advertising (commercial spots). Purchasing TV advertising time should be as easy as purchasing any other product.


Solution

Cybercom designed and implemented a new and user friendly campaign calculator to MTV MEDIA in just one month. The new campaign calculator has been a huge success.

The campaign calculator is now also hosted by Cybercom.


Effect

“We trusted Cybercom’s expertise in developing and hosting the Spotti.fi site. We have worked successfully since the site was released. With Cybercom’s assistance, we can now concentrate on our core business which is content development”, Minna Mäkinen, Marketing Manager, BtoB and event marketing, MTV MEDIA.

Visit Spotti.fi

Juha Markkanen

Sales Executive

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